DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: Fostering Actionable Content Throughout the Digital Supply Chain

September 15, 12:10 PM EDT

Traditionally the DAM industry has focused on the tail end of content supply chains – managing finished assets for repurposing and delivery into e-com, CMS, social etc. While this speeds marketing execution there remain far greater opportunities to make content actionable for stakeholders across every stage of the digital assembly line, accelerating fundamental business operations (i.e. designing, producing and getting products to market faster).

Achieving strategic business KPIs entails more than just finished asset consumption and reuse. DAM has evolved to encompass not only promotional artifacts but the actual product prototypes that automate manufacturing, B2B content exchanges and drive consumer loyalty and personalization.

Nuxeo’s data-first approach marries information abstracted from transactional systems with digital assets to contextualize tasks, speed decisions and improve process controls, reducing cycle times and connecting fragmented workstreams throughout the content supply chain. This session highlights these capabilities through demo examples to illustrate some common use cases for leveraging these data relationships to unlock value across digital production pipelines.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.