Traditionally the DAM industry has focused on the tail end of content supply chains – managing finished assets for repurposing and delivery into e-com, CMS, social etc. While this speeds marketing execution there remain far greater opportunities to make content actionable for stakeholders across every stage of the digital assembly line, accelerating fundamental business operations (i.e. designing, producing and getting products to market faster).
Achieving strategic business KPIs entails more than just finished asset consumption and reuse. DAM has evolved to encompass not only promotional artifacts but the actual product prototypes that automate manufacturing, B2B content exchanges and drive consumer loyalty and personalization.
Nuxeo’s data-first approach marries information abstracted from transactional systems with digital assets to contextualize tasks, speed decisions and improve process controls, reducing cycle times and connecting fragmented workstreams throughout the content supply chain. This session highlights these capabilities through demo examples to illustrate some common use cases for leveraging these data relationships to unlock value across digital production pipelines.
