Join this session to hear how Sanofi, the global healthcare and pharmaceutical company, implemented a thorough program for optimizing rights management. Focusing on the challenges facing such a large organization, we will walk you through our journey – from the initial bandaid approach to managing rights capture and usage to a streamlined automated approach.
In the session we will share:
- A risk assessment for not having an automated process in place, especially for a large multi-national team.
- Benefits gained around team efficiencies and collaborative work practices and optimized workflows.
- Model for collaboration and compliance between marketing team and agencies.
