DAM New York 2023

The Art and Practice of Managing Digital Media


How Digital Rights Management Can Enforce Copyright Compliance and Brand Consistency

September 15, 2:10 PM EDT

Join this session to hear how Sanofi, the global healthcare and pharmaceutical company, implemented a thorough program for optimizing rights management. Focusing on the challenges facing such a large organization, we will walk you through our journey – from the initial bandaid approach to managing rights capture and usage to a streamlined automated approach. 

In the session we will share: 

  • A risk assessment for not having an automated process in place, especially for a large multi-national team.
  • Benefits gained around team efficiencies and collaborative work practices and optimized workflows.
  • Model for collaboration and compliance between marketing team and agencies.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.