No DAM is an island – a sentiment that’s more important than ever as ever-more upstream and downstream systems for content creation, transformation and distribution proliferate. As a DAM leader, how do you prioritize where to integrate – and how can you measure success?
In this session, you will learn:
- How to position your DAM as the core of your ecosystem.
- Bringing it back to basics – knowing the business problem a specific integration can solve.
- Enabling multiple vendors and departments to ‘play nicely together’ to work toward common goals.
- Futureproofing: building and evolving a taxonomy that can scale across platforms.
