DAM, PIM and Digital Commerce experts reveal their tips for success for building the DAM-centered ecosystem for content management. Learnings are relevant whether you’re new to the Digital Commerce game, or a seasoned practitioner.
- Digital Commerce is a combined sales and marketing channel
- It relies on complete and accurate product information (PIM) alongside your best marketing assets (DAM)
- This is best achieved with the rapid and frictionless flow of content from inception to approval, and through to its presence on the digital shelf
- With content requirements unique to each retailer, and changing constantly, the most successful companies prioritize the best possible set up of their DAM, PIM and syndication ecosystem
- Success in this channel is defined by the accuracy, quality and speed of the content
