DAM New York 2023
DAM for Digital Commerce - Why It Matters
DAM, PIM and Digital Commerce experts reveal their tips for success for building the DAM-centered ecosystem for content management. Learnings are relevant whether you’re new to the Digital Commerce game, or a seasoned practitioner.
- Digital Commerce is a combined sales and marketing channel
- It relies on complete and accurate product information (PIM) alongside your best marketing assets (DAM)
- This is best achieved with the rapid and frictionless flow of content from inception to approval, and through to its presence on the digital shelf
- With content requirements unique to each retailer, and changing constantly, the most successful companies prioritize the best possible set up of their DAM, PIM and syndication ecosystem
- Success in this channel is defined by the accuracy, quality and speed of the content
What others say
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!