DAM New York 2023

The Art and Practice of Managing Digital Media


DAM for Digital Commerce - Why It Matters

September 15, 9:30 AM EDT

DAM, PIM and Digital Commerce experts reveal their tips for success for building the DAM-centered ecosystem for content management. Learnings are relevant whether you’re new to the Digital Commerce game, or a seasoned practitioner.

  • Digital Commerce is a combined sales and marketing channel 
  • It relies on complete and accurate product information (PIM) alongside your best marketing assets (DAM)
  • This is best achieved with the rapid and frictionless flow of content from inception to approval, and through to its presence on the digital shelf
  • With content requirements unique to each retailer, and changing constantly, the most successful companies prioritize the best possible set up of their DAM, PIM and syndication ecosystem
  • Success in this channel is defined by the accuracy, quality and speed of the content 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.