The world of DAM is ever evolving, and DAM is no longer the singular system and process to manage digital assets in a complex, creative business environment.
Now is the time to think beyond ‘Just DAM’, and make changes to enact positive, process-driven results for your marketing and creative teams.
Led by John Horodyski, Executive Director, Insights and Analytics, with Ryan Murphy, Managing Director, Insights and Analytics at Salt Flats, this intensely practical session will look at ‘Disruptive Discovery’.
The objective: to work with you to establish motivations, identify problems to solve, and generate opportunities that can generate high impact solutions for deployment in the future of your increasingly interconnected marketing experiences.
Key elements will include:
- Understanding key terms describing digital experiences.
- Learning how to expand the capacity of digital asset management.
- Responding to the challenges of connected tech.
Session deliverables: identification of innovation roadmaps and solutions to use to prioritize, test, and implement.
