DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: Metadata, AI, and ChatGPT: What’s DAM got to do with it?

September 14, 12:20 PM EDT

How to power up your DAM strategy with AI lessons from content pros and digital librarians

In the world of content creation and customer experience, AI's ability to alleviate tedious tasks has been hyped. However, when it comes to successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata.

See what content creators, managers, and users need to know to ensure you can find, use, and control your content in order to deliver maximum value. You’ll also learn how the role of DAM changes with the rise of AI.

You'll get lessons to power up your DAM strategy including:

  • What content creators and users need to know about metadata management
  • How to effectively automate your content creation and management workflows
  • Tips for managing digital asset metadata to improve search 
  • Using tools like ChatGPT to generate product descriptions and asset metadata
  • What librarians know about content management that AI can’t or shouldn’t replace

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.