While today's best DAM solutions are already changing the game in the way they empower teams to create, organize, store, and publish assets, the DAM of tomorrow will take it yet another step further — seamlessly integrating with the upstream processes (everything that happens before an asset makes it to storage) and downstream processes (how and where assets are reused).
Join Rob Driscoll, Director of Product Management at Optimizely, as he walks through the next-gen integrated DAM, including:
- How 'integration' and 'AI' are redefining DAM for digital and content ops
- Where an integrated DAM sits in the martech stack (and what it can replace)
- An example of a content workflow from start to DAM to finish
- Q&A
