DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: Hold on a DAM minute: What is an Integrated DAM?

September 14, 11:50 AM EDT

While today's best DAM solutions are already changing the game in the way they empower teams to create, organize, store, and publish assets, the DAM of tomorrow will take it yet another step further — seamlessly integrating with the upstream processes (everything that happens before an asset makes it to storage) and downstream processes (how and where assets are reused).

Join Rob Driscoll, Director of Product Management at Optimizely, as he walks through the next-gen integrated DAM, including:

  • How 'integration' and 'AI' are redefining DAM for digital and content ops
  • Where an integrated DAM sits in the martech stack (and what it can replace)
  • An example of a content workflow from start to DAM to finish
  • Q&A

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.