DAM New York 2023
TechLab: Do You Know Where Your Assets Are Hiding?
Using Automated Content Tracking and Rights Management Post-Distribution
Content can be distributed across tens or hundreds of websites, social sites, and partner sites – and it can still be out there months or even years later – so how do you reliably monitor the content for expirations and compliance?
In this TechLab, we will explore the challenges of managing your content post-distribution and demonstrate ways to track and take action. Join us to find out how brands can use automated content tracking and rights management to:
- Capture talent and rights information for photos and videos
- Use image matching to quickly identify and analyze assets and rights
- Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
- Track usage and violations based on missing rights or expiration dates
- Respond to infringement claims
- Run reports to stay on top of content usage and identify potential risks or expirations
Speaker
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