DAM New York 2023

The Art and Practice of Managing Digital Media

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TechLab: Do You Know Where Your Assets Are Hiding?

September 14, 1:50 PM EDT

Using Automated Content Tracking and Rights Management Post-Distribution

Content can be distributed across tens or hundreds of websites, social sites, and partner sites – and it can still be out there months or even years later – so how do you reliably monitor the content for expirations and compliance?

In this TechLab, we will explore the challenges of managing your content post-distribution and demonstrate ways to track and take action. Join us to find out how brands can use automated content tracking and rights management to:

  • Capture talent and rights information for photos and videos
  • Use image matching to quickly identify and analyze assets and rights
  • Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
  • Track usage and violations based on missing rights or expiration dates
  • Respond to infringement claims
  • Run reports to stay on top of content usage and identify potential risks or expirations

 

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Cookie Marie Kurtz
Albert Einstein College of Medicine

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VHB

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Lowe's Companies, Inc.