DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: Do You Know Where Your Assets Are Hiding?

September 14, 1:50 PM EDT

Using Automated Content Tracking and Rights Management Post-Distribution

Content can be distributed across tens or hundreds of websites, social sites, and partner sites – and it can still be out there months or even years later – so how do you reliably monitor the content for expirations and compliance?

In this TechLab, we will explore the challenges of managing your content post-distribution and demonstrate ways to track and take action. Join us to find out how brands can use automated content tracking and rights management to:

  • Capture talent and rights information for photos and videos
  • Use image matching to quickly identify and analyze assets and rights
  • Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
  • Track usage and violations based on missing rights or expiration dates
  • Respond to infringement claims
  • Run reports to stay on top of content usage and identify potential risks or expirations


What others say

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.