DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: Be a DAM Superhero: Save Your Creative Team Weeks Of Work With Dynamic Localization

September 14, 1:15 PM EDT

Creating assets in multiple languages is one of the most painstaking but necessary steps for a creative team to manage as part of a global campaign. You take the original, apply the translation and then create a ton of different renditions for each channel and campaign. Over and over and over again.

Join Tracy Askam, Vice President of Customer Success, and Michael Waldron, CMO of Tenovos, as they explain how you can become a DAM superhero by empowering your teams to automate this tedious process. In this short session, you will learn:

  • How to dynamically generate new assets based on language translations
  • How to generate different renditions based on channel or campaign
  • How to leverage templates to empower customer-facing teams to create their own brand-approved materials without burdening creative

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.