The concept of a DAM is very exciting for everyone that has ever lost a hard drive or spent 30 minutes searching for something on a shared server. A DAM can be even more exciting for those participating in a strategic function and planning for the future.
Who wouldn’t want “somewhere” to keep “everything” in a way that is searchable and findable? But where can you go from there? Who needs to be involved? How do you plan for all this change after a DAM has been purchased?
Engaging every possible department and stakeholder in DAM implementation and integration is critical to successful adoption.
Digital Asset Management and preservation may not be essential for the day-to-day job activities of many people in an organization (not even those in IT). However, everyone can be a stakeholder – everyone can be engaged and excited.
The easiest way to have many wins with DAM implementation is showing people how their workflows can be streamlined using the DAM.
In this session, Kat Fanning, Digital Asset Management Librarian at Oneida Nation Enterprises will share the pain of having to pause, pivot, and scale-up the entire scope of the DAM project.
Kat says, “By engaging stakeholders from all potential use cases, we’ve found a way to maintain momentum and excitement for the use of the DAM, despite setbacks. By developing an anticipation of ‘need’ we’ve engaged Marketing, Creative Services, Communications, IT, and many other groups.
The migration of digital assets into the DAM has expanded from creative assets on one shared server to hard drives, past photoshoots on CDs throughout the offices, third party services, and verifying rights to all the assets through documentation maintained by our legal team.”
A walkthrough of how we “built the plane while flying it” plus “how we anticipate future needs by preparing for scalability and open access to the DAM”.
