The challenge of operating at scale impacts all aspects of managing assets.
For the world’s largest enterprises the challenges are magnified and the risks are bigger – but, then, if the challenges are met, so are the rewards.
In this session, Real Story Group’s Managing Director & Analyst, Jarrod Gingras, will sit down with Nick Felder, IHG's Global Head of Content, to discuss how IHG is planning to tackle digital asset management for their more than 6,000 properties (spread throughout the world).