DAM New York 2023

The Art and Practice of Managing Digital Media


Tracy Forzaglia

Taxonomist, Personalization


Tracy is one of the first taxonomists at Spotify, working on classification projects related to Personalization. Prior to Spotify, Tracy worked as a DAM Manager for Corbis Images, in metadata and search at Getty Images, in the publishing world on content classification at McGraw-Hill, and at creative powerhouses like Adobe and Picsart on metadata, findability, content strategy and taxonomy. At the heart of all these roles was some kind of digital asset management system or CMS, whether out of the box or custom-built internal tools.

Tracy has always worked cross functionally with product, engineering, machine learning and curation teams to empower findability and improve user experience in these very subjective spaces.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.