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DAM New York 2023

The Art and Practice of Managing Digital Media

Michael Wall

Product Owner and Digital Asset Librarian

Caesars Entertainment, Inc.

Michael is the DAM Product Owner and Digital Asset Librarian at Caesars Entertainment where he has held that title for 4 years. In addition to his librarian tasks, Michael led the implementation of a new company wide DAM in late 2022 for our nationwide marketing teams, involving developing training materials and training over 500 users to utilize the new system.

Prior to his time at Caesars Entertainment, Michael worked in the printing industry for RR Donnelley for over 20 years. During his time with RR Donnelley, Michael was a Digital Asset Librarian for multiple clients, as well as being a digital graphics tech doing page layout and retouch operations for such clients as Toys R Us and Lands End.

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