Kristin started her career in photography and photo editing before moving into digital asset management. She has helped launch the CMS project while driving DAM strategy. She is passionate about keeping the teams on brand and organized, geeking out over metadata and tag structure.
Prior to joining Thoughtworks, Kristin was Associate director of Digital Assets for AT&T Mobility & Entertainment providing a single source of truth to help creative partners, external dealers and the rest of the organization to access content comprising over 45K of assets with a user base of 1,000. Kristin was responsible for the development, operation, organization and maintenance of a robust DAM