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DAM New York 2023

The Art and Practice of Managing Digital Media

Jessica Berlin

Global Digital Asset Manager

Stanley Black and Decker

Jessica is the Global DAM Manager at Stanley Black and Decker with over 20 years of experience in DAM and Creative Services Management. She oversees a global team and currently leads the process for new and existing initiatives regarding DAM. In addition, Jessica is responsible for the creation and management of governance policies, metadata management, workflows, and multiple integrations related to distribution of digital assets for over 20 brands. She possesses an extensive background in print and creative services management and has worked for companies such as the American Cancer Society and Hasbro.

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