Jennifer has over 17 years of experiencing working in the digital asset management industry, primarily on the creative and advertising agency side of the business. She began her advertising career on the studio team at an ad agency, managing a team of retouchers and organizing their files into an early DAM system before transitioning into the implementation of a more modern DAM to support clients such as Chevrolet, USPS, and the US Navy. She then took a role managing the implementation of Ford Motor Company’s first global enterprise-wide DAM as well as a global team of asset managers to support the DAM. After 9 years on the Ford business, she took a two- year hiatus to manage the implementation and launch of a global DAM for FCA/Stellantis before returning to WPP and Makerhouse to manage the ecosystem of assets and workflow process supporting multiple DAM solutions for multiple clients.