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DAM New York 2023

The Art and Practice of Managing Digital Media

Christa Anderson Carter

Customer Project/Program Manager of Managed Services Creative

Dealer.com – COX Automotive

Christa Anderson is a Project/Program Manager for Dealer.com – a COX Automotive brand, and has been in the DAM space for 8 years honing her expertise of workflow management and creative team operations. She works with teams across the company to transform the way they work by: asking the right questions, looking at the bigger picture, dialing in their process, and helping them pick the right tools to make collaboration seamless and assets accessible.

Christa manages a storage solution of over 2 million files that her team grows by over 10 thousand files a month. She has spearheaded standing up, training and implementing her teams current storage solution and expanded a DAM that was designed for a team of 30 to over 1000 people across dozens of teams.

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