DAM New York 2022

The Art and Practice of Managing Digital Media

The Right Way to Select the Right DAM

Wednesday September 14, 9.30AM - 12.30PM

The Digital Asset Management technology world is undergoing a major evolution as enterprises are asking for more and more from their DAM vendors. You have more vendor choices than ever, but also face more technical complexity and a widening divide among vendor capabilities. In addition, increasingly major vendors are selling overlapping tool-sets with vague promises. What’s the right fit for you?

Based on RSG’s tough, comprehensive vendor evaluation research, this fast-paced session will help you clarify your needs and simplify your choices, saving you time and headaches going forward. DAM Analyst, Jarrod Gingras will describe a better path toward selecting DAM technology. You'll learn about the most important criteria when creating a shortlist, what should really be in that RFP, and how to plan a vendor demo that's meaningful and useful to you.
  • Learn key trends that are shaping the marketplace, and how they affect your technology choices
  • Get a critical overview of key market segments
  • Come away with a methodology for making the best buying decisions for your particular circumstances.
  • Learn the right way to select a DAM and the pitfalls you must avoid


Tutorial Leader

Jarrod Gingras is Real Story Group's Managing Director and Analyst covering Digital Workplace and Marketing technology across the enterprise information landscape including digital asset management and web content management.Jarrod is a more than 15 year veteran of the content technology industry, starting his career as a web developer and information architect. Today, he specializes in helping enterprises make smart technology decisions when it comes to their technology strategies and solution selections. He has advised clients such as Abbott Laboratories, McKesson, Ernst & Young, Cedars-Sinai, Univision, Walt Disney, AstraZeneca, Penn Medicine, The Mayo Clinic, Oppenheimer Funds, Harvard Business School, and Massachusetts Institute of Technology, on their enterprise information challenges.



"HS DAM tutorial directors confirm that DAM is a very complex problem with complex solutions. Partnership is key to success"
Shawn Dooley, The Coca-Cola Company

"Incredibly helpful - we are early in the process and I feel this put us on the right path."
Jill Treby, American Geophysical Union

"Good overview of DAM. Helpful for those in the market for a DAM."
Tammy Smalls, GSK

"Lots of great actionable information. I feel as though I've expedited our selection process with just what I've learned in a  few hours."
Christy Dempster, Roche Diabetes Care, Inc.