Choose from one of the following:
- From Selection to Launch: Planning and Executing DAM Implementation
Once a new DAM has been selected, it feels like the hard work is done. But getting from selection to launch can be full of challenges. In this session, we will discuss strategies and lessons learned for ensuring a successful DAM rollout, including topics such as migration, system configuration, vendor relations, and managing expectations. Come learn from others, or join us to share your war stories.
Facilitators: John Bateman, Digital Asset Management, Orange Logic and Kara Van Malssen, Partner and Senior Consultant, AVP
- Enterprise DAM: Highly Integrated or Standalone?
Do you have an enterprise DAM that is integrated within the organization? Does your DAM support your processes and workflows or does it just hang out in a corner? Does the DAM pull information from or push information to other systems? If so, how is it working out in your company? Bring your thoughts, ideas, and concerns to this roundtable discussion where we can extoll the virtues and vices of DAM integration.
Facilitator: Joe Pearl, Sr. Solutions Consultant, Adobe Experience Cloud
- Solving the Content Crisis
Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. We call it The Content Crisis.
Facilitator: Tim Pashuysen, Co-founder, Stylelabs, a Sitecore Company
