DAM New York 2019

The Art and Practice of Managing Digital Media


Global Localization: Optimizing our DAMs

May 3, 15:10PM

Media and entertainment organizations are delivering more content to more viewers than ever. Their audiences demand greater levels of personalization and customization.

Increasingly, content aired in the US is multi-lingual and sourced internationally, while US-based content is exported to non-English-speaking nations.

How do we optimize our DAMs to provide a localized service to better serve audiences in the US and abroad?

Laura Dawson, Metadata Analyst at HBO, describes HBO’s audio and written language use cases and the taxonomic strategies being implemented as the industry goes global.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.