Media and entertainment organizations are delivering more content to more viewers than ever. Their audiences demand greater levels of personalization and customization.
Increasingly, content aired in the US is multi-lingual and sourced internationally, while US-based content is exported to non-English-speaking nations.
How do we optimize our DAMs to provide a localized service to better serve audiences in the US and abroad?
Laura Dawson, Metadata Analyst at HBO, describes HBO’s audio and written language use cases and the taxonomic strategies being implemented as the industry goes global.
