DAM New York 2019
TD Ameritrade's DAM Adventure: Reaching a Vision (in Spite of the Details...)
The lack of a reliable DAM platform often means inefficient content management processes, frustrated associates and compliance risks, particularly for heavily regulated corporations. DAM is typically hailed as a magic solution, but how does a large organization get there, and actually, where is "there"?
This presentation will discuss how TD Ameritrade identified the asset management challenges it was facing, defined an overarching vision and strategy for addressing those challenges, and embarked on an enterprise-scale transformational initiative to reach the vision. It will also discuss some of the myriad unforeseen details that came up along the way - some of which even challenged the entire initiative - and how TD Ameritrade was able to navigate them and continue its quest.
Speaker
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