DAM New York 2019

The Art and Practice of Managing Digital Media


TD Ameritrade's DAM Adventure: Reaching a Vision (in Spite of the Details...)

May 3, 14:40PM

The lack of a reliable DAM platform often means inefficient content management processes, frustrated associates and compliance risks, particularly for heavily regulated corporations. DAM is typically hailed as a magic solution, but how does a large organization get there, and actually, where is "there"?

This presentation will discuss how TD Ameritrade identified the asset management challenges it was facing, defined an overarching vision and strategy for addressing those challenges, and embarked on an enterprise-scale transformational initiative to reach the vision. It will also discuss some of the myriad unforeseen details that came up along the way - some of which even challenged the entire initiative - and how TD Ameritrade was able to navigate them and continue its quest.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.