This is an account of packaging as a DAM package – a package that can take many forms, travel to many destinations and deliver sweet profits.
In our journey:
First come the designs. Next comes the deployment – all organized and processed by the DAM system. Featured on websites and in e-commerce and social media communications in multiple campaigns the beautiful packaging entices and beguiles. The end result: growing sales through multiple channels.
Join our Conference Chair, David Lipsey, in an engaging conversation with a nationally known leader in design direction and visual solutions: Azita Shahidi, Global Design Development Manager at Godiva Chocolatier.
Azita and David will explore her background and insights in how the worlds of creative, packaging and DAM come together in powerful combination – a true box of delights.
