Choose from one of the following:
- The New Future of DAM in the Global Marketing Supply Chain
The new world is delivered through cloud automation, state of the art AI and Machine Learning tools, fluid data dynamics and rights aware assets in creating a global marketing supply chain platform. The session is focused on taking all we have learned from 20 years in DAM, successes, failures, and everything in between, and how we can now translate all of these insights into how content should be managed today from ideation through distribution.
Facilitators: Sal Hakimi, Principal, Tenovos and Matt Corodimas, Co-Founder, Tenovos
- The Importance of Communicating with all Stakeholders for a Better, More Effective and Smoother DAM Integration in the Early Phase
Effective communication with all technology and security groups, and the importance of understanding the IT, security and technology procurement processes, is one of the most crucial aspects of a DAM implementation along with the importance of correctly framing design/marketer user stories to the wider IT teams. With better communication systems in place early in the DAM implementation stage, this will help the transition process.
Facilitator: Christopher McDonough, Business Analyst and Technology Consultant, Bank of America
- Dear Operating Model, I’d like to Re-Introduce you to the DAM and our Wider Strategy
Victor Lebon will lead this Roundtable to discuss the importance of continually aligning DAM working practices to the organization’s wider strategy, taking account of evolving technologies. This process is often well thought-through at the initial launch, but over time can be come misaligned. We will explore a number of common scenarios & share best-practice in overcoming the challenges.
Facilitator: Victor Lebon, CEO EMEA and APAC, ICP
