While digital assets are safe and under control inside a DAM, no one really knows what happens to them once there are distributed. Imatag patented invisible imprint and smart crawling makes it possible to know precisely where, how and by whom your assets are published ( on the web and in print) along with traffic analytics.
During this session, Imatag and DAM partner Wedia will explain how to track your brand valuable assets after they leave your DAM. Manage, control and understand how assets are used, monitor for compliance, traitor detection, usage rights, intellectual property or calculate earned media.
Paul Melcher, Business Development, IMATAG
Michael Iulo, Marketing & Production, WEDIA
