The University of Central Arkansas shares the journey it took to create a new multi-phase user engagement plan and develop a successful brand portal as part of the overall integration of a DAM system for the entire university.
This detailed session will be an A-Z of the challenges - but also a description of how the end product has been successfully accepted.
The university is in its second year with a brand portal and this session will share the implementation process on campus, highlight the feedback received and explain how the DAM system has affected the culture of branding at the institution.
The session rounds off with details of the next steps, moving forward.