DAM New York 2019

The Art and Practice of Managing Digital Media


DAM in 2019: Traceability and Trust

May 2, 9:10AM

In the modern world of content and marketing, nothing is more important than trust. One misstep or misrepresentation of what you have to offer and social media is ablaze with comments, and sales or engagement can plummet if there’s any doubt in your brand. Fake news, imposter products, and bad data are sadly more rampant than authenticity, genuine quality, and actionable numbers. How can we as digital asset management professionals help build trust in our brands, and illuminate truth?

The traceability of assets - who created them, what they mean, what they're intended for, and ensuring they’re not misused downstream - are the seeds of growing trust in our brands.This session will explore how DAM technology and practice can foster traceability and trust in our assets and our brands, in 2019 and beyond.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.