Tropix Media & Entertainment is digitizing Cuba’s entire archives of over 500,000 hours of television and radio - with the multiple objectives of commercial success, cultural acclamation and popular entertainment. A mammoth vision – industry leadership in preserving, protecting and presenting the cultural history of the Cuban people through its use of the most advanced technology and know-how; and once it has shown what can be achieved for the Cuban archive, Central and South America are next. They too can digitize, preserve and monetize their archives.
In this keynote presentation, founder and CEO, Mario Baeza sets out:
- What has been achieved.
- What is the plan.
- How, and in what timescale the plan will be delivered.
Fundamental to delivery is the company’s deep understanding of metadata, digital assets and application of a disciplined workflow for both archival and creative operations.
Tropix Media & Entertainment is not blind to the challenges this bold vision faces – those already encountered and overcome will be presented along with those anticipated in the future. After all, no one claims that delivering creativity, excellence, innovation and an unswerving commitment to finding and producing content with compelling stories is easy.
