This presentation will be a specific client case study on how YouTube's real-time analytics can inform creative and video production decision-making. Using a variety of internal tools and both internal and external resources (e.g. clients, agencies, production partners, YouTube Product), join Josh for an inside look at how YouTube is transforming the future of video ad creative.
You will come away with a deeper understanding of the latest ad formats shaping the online video ecosystem and how companies should incorporate real-time analytics and always-on creative optimization into their production workflows.
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The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!