How Jaguar Land Rover and Spark44 have partnered to form a global joint venture that focuses on high quality creative output and global efficiency.
Jerry Melichar, Spark44 Operations Director for North America, will share the journey and motivation behind this unique agency structure, as well as the wins and challenges along the way.
Join him to understand how global collaboration, resourcing transparency and the constant quest for efficiency are essential for successful client-agency relationships - and hold the key for further agency growth.
