DAM New York 2019

The Art and Practice of Managing Digital Media


Elias Castañeda Olavarrieta

Sr. Manager Digital Content & Tech Platforms

The Hershey Company

Elias Castaneda leads the Content Operations and Analytics team at Hershey. His team is responsible for Hershey’s content management and syndication for over 630k pieces of content a year. Currently his team is in a 5 year journey of implementing a E2E content automation strategy. This content strategy includes the implementation of 5 core technologies and the optimization 20+ business processes across 7+ departments. 

Elias have functionally worked in the digital, marketing, sales and finance departments. With this unique set of experiences, he has helped organizations implement strategic capabilities such as e-commerce and revenue growth management, to achieve a competitive advantage and better serve customers. 


What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.