DAM New York 2019

The Art and Practice of Managing Digital Media

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Jarrod Gingras

Analyst and Managing Director

Real Story Group

Jarrod Gingras is Real Story Group’s Managing Director and Senior Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.

Jarrod is a more than 20-year veteran of the content technology industry, starting his career as a web developer and information architect. Prior to joining The Real Story Group in 2007, Jarrod worked as a user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in the financial services, retail, healthcare, insurance, and manufacturing industries.

Since joining The Real Story Group, Jarrod has contributed to research across the MarTech landscape. He has also advised clients such as Delta Air Lines, Coca-Cola, Ford Motor Company, Harvard Business School, Campbell’s Soup Company, Abbott Laboratories, McKesson, Penn Medicine, The Mayo Clinic, Children's Hospital Colorado, Massachusetts Institute of Technology, Norman Rockwell Museum, and Rhode Island School of Design Museum on their MarTech challenges.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.