DAM New York 2019

The Art and Practice of Managing Digital Media

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Barb Hayden

Digital Asset Management IT

Procter & Gamble

Barb is leading work at P&G to further increase DAM Adoption. She works with Brand, Marketing, Purchasing, Sales and agencies to cement the P&G DAM into the work processes of marketers and partner agencies. She was responsible for establishing the initial set of supporting services to drive and measure adoption of the DAM; Agency Upload Concierge, Library Services and Usage Reporting. Barb has an IT degree from University of Dayton and has spent 20 years at P&G in various IT positions – from supporting HR, Product Supply, Consumer Market Knowledge and Marketing.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

“The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!”

Christi Klein
Lowe's Companies, Inc.