DAM New York 2019

The Art and Practice of Managing Digital Media

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Adam Crane

Global Marketing Taxonomist

Dell Technologies

At Dell, Adam is responsible for driving and implementing their marketing taxonomy strategy. Their goal is to drive efficiencies by making content much more modular driven by metadata and data linkages. Dell’s journey started with their Enterprise DAM over 3 years ago where Adam was responsible for implementing and managing the metadata schema. Prior to this role, Adam has 15+ years’ experience in data classification, taxonomy creation and metadata management.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

“The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!”

Christi Klein
Lowe's Companies, Inc.