DAM New York 2019

The Art and Practice of Managing Digital Media

Problem Solving: ‘The Calamity Company

Wednesday May 1, 9.30 am - 12.30 pm

This tutorial will take you on a guided tour through The Calamity Company, a fictitious company plagued with many of the symptoms that most organizations struggle with: work coming in from all directions, no clear project ownership or due dates, minimal data to support their frustration, and more.

In this session we will explore the fundamentals required to help drive operational excellence and solve The Calamity Company’s problems.

Designed to empower everyone working in Creative Operations to gain efficiencies in their workflow, you will learn how to identify bottlenecks, standardize your process and leverage key metrics to showcase your team’s value.

Topic highlights include: 

  • Identifying blind spots 
  • Setting up intake process to yield actionable insights
  • Resource Planning and Optimization
  • Metrics and final dashboards


Tutorial Leaders


Kevin Brucato is VP, Creative Operations for Prudential Brand Marketing & Advertising and Global Communications. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. He takes pride in helping creative operations evolve and avoid the pitfalls that cause destruction, and he focuses on making the impossible, possible. He appreciates the complexity that creativity requires, provides clarity so that organizations can see clearly, and simply put, figures out the best way to get work done.

As Associate Manager, Creative Operations at Prudential, Matt Hynes works across Brand Marketing and Communications functions to provide operational support to all teams. Matt collaborates across groups to make sure they have the tools and processes in place to work effectively and efficiently. Having held in-house positions in creative project management, media buying, print & paper buying, and traffic management, Matt has seen the transformation of the industry from being a heavily manual process, to one that is becoming more automated. By embracing change and readily adapting processes to technology, he helps creative teams do what they do best.