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DAM Los Angeles 2025

DAM and the Digital Experience

Teeing up the MAM at TGL

March 14, 11:25 AM PDT

Launching a MAM and a Golf League - Simultaneously

At TMRW Sports, we needed to address the growing challenge of implementing a new MAM. Largely to deal with where to put the 20,000 assets but mainly to ensure we were able to reach the growing demand from launching a new sports league, TGL, across multiple broadcasting platforms. 

Delivery required several key challenges to be met - all within 120 days.  

Challenges and objectives: 

  • Metadata – there wasn’t any!
  • User adoption – internal, external and multiple third parties.
  • Change management – breaking down the silos.
  • Streamlining – workflow had to be ready for the new league launch. 

Hear how Chris Piatt, Manager, Media Assets at TMRW Sports went to work and delivered a MAM on time and within budget.

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The Pokemon Company International

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Paramount Global

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National Geographic Society
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