DAM Los Angeles 2025
Entirely Beyond DAM: Embracing AI and Composability to drive business outcomes at scale
Insight:
In an era where digital asset management (DAM) serves as the cornerstone of content strategy, the integration of advanced technologies is imperative to stay ahead.
The implications:
An examination of the transformative potential of AI Agents and open, composable platforms and ecosystems that position DAM as an intelligent, autonomous hub within the marketing supply chain, not a mere repository.
Explanation:
How AI agents can automate and optimize every facet of content lifecycle management. Applying the concept of the “Touchless DAM,” where AI-driven processes eliminate manual interventions, delivering unprecedented efficiency, agility and hyper personalization.
Covering:
- AI Agents and Open Martech Ecosystems: Understanding the architecture and its application in creating a cohesive, self-optimizing marketing operating system.
- Touchless DAM: Transitioning to fully automated digital asset management through AI, reducing operational bottlenecks.
- Unified Marketing Supply Chain: Leveraging AI to seamlessly integrate DAM with PIM, ERP, CRM, CMS and output channels to help enterprise marketers orchestrate, curate, and scale their operations like never before.
What others say
I would recommend HS DAM events to all DAM professionals who are looking to expand their knowledge on the latest technologies in DAM, industry practices, and networking with other like-minded professionals.
HS DAM events emphasize and celebrate the importance of managing digital media across a vast array of Industries. You're going to learn, share knowledge and grow your network by attending this conference.
HS DAM events are excellent ways to learn more about the DAM industry and the types of assets and data that are collected and managed by all types of companies.