DAM Los Angeles 2025

Tucker has spent over 30 years blending creativity and technology, starting in video production and now driving innovation in Digital Asset Management for The Church of Jesus Christ of Latter-day Saints. As part of the Publishing Services Department, he leads the Center of Excellence for Asset Management, focusing on governance, workflows, and process improvements. He collaborates with systems teams to enhance tools and extend services to over 100 languages and 18 international areas, helping the Church share inspiring content through video, broadcast, social media, web, print, and more.

With a background from Vancouver Film School and a Silver Certificate in AI for Digital Asset Management from Rutgers University, Tucker is passionate about using cutting-edge solutions like AI to make digital assets more accessible and impactful. His work ensures the Church’s media supports its mission to uplift, connect, and inspire people around the world.