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DAM Los Angeles 2025

DAM and the Digital Experience

Ian McPherson

Global Business Development Strategy - Media & Entertainment

AWS

Ian leads the Media Supply Chain and Archive business segment at AWS, where he is responsibilities include developing innovative solutions using artifi cial intelligence to create, manage, and monetize media content.

Including his 10 years at AWS, Ian has more than 25 years of industry experience in executive marketing, product management, and business development roles.

He holds a Bachelor’s degree in Marketing from Cal Poly and a Master’s degree in Communications from the University of Southern California.

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