DAM Los Angeles 2024
What is a Product - a Movie, Theme Park, Toy, or Character?
Discover the secrets behind Illumination Entertainment's (creators of the Minions) successful management of its products and complex relationships, ensuring a harmonious balance between Animation Production and Marketing.
We’ll hear from Beverly Moyer, Director of DAM and Archives at Illumination Entertainment who will unlock practical insights, including:
- How users instantly saw a system that was personalized for Illumination.
- Leveraging complex relationships to deliver targeted search results in a swift 1-2 clicks.
- Ensuring product security while maintaining proper user access.
- Extending the utility of their DAM to include physical products (e.g.: original artwork, plush toys, cups, and more).
How does your organization define its products? A session on unlocking the full potential of how asset relationships can enhance user experience of your products.
What others say
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.
HS DAM shows never disappoint, always the best way to keep current with industry trends!
HSEvents is the hub of conversation for the DAM industry provoking great conversations and relationships that help support the critical work we all do preserving invaluable media collections.