In the past, and in the traditional sense of libraries and content collections, users accepted and adapted to DAM and met DAM on its terms. But now it’s an imperative for DAM to meet our users on their terms, in their context and in the ways that matter to them. That way, DAM itself realizes its potential and, even more importantly, the content it manages can realize its full value. The art of meeting our users in the ways that resonate most effectively with them is an ongoing role for those who operate or manage DAMs.
This panel brings together a group of seasoned DAM leaders to share their experiences and best practices in keeping your DAM “always ready.”
- Recognizing and staying ahead of how the business around you is evolving.
- Staying connected to your users as they and their worlds change.
- Anticipating, or even influencing technology change that can impact DAM.
- Governance (a dull word, but with exciting implications!).
- Your role in leading and steering it all.
