DAM Los Angeles 2024
DAM and PIM in Tandem: Riding a Bicycle Built for Two
There are plenty of well-known reasons to integrate your DAM and PIM. Both are essential for creating your product’s story, streamlining e-commerce efforts, and maintaining brand consistency.
But what decisions are needed to optimize a symbiotic DAM-PIM relationship from the very start? Integration between DAM and PIM is complex and requires continual re-evaluation of content capabilities to maintain a smooth path for this tandem bicycle ride.
Join this session to find out how one CPG organization is approaching DAM-PIM integration. Hear how they are learning to ride the bike as they build it, keeping the pedals moving in sync, and navigating the uphills and downhills as DAM and PIM start to work in tandem. Burning questions will be answered, including:
- Should you seek a customized solution with a 3rd party partner, work directly with your existing vendor(s), or rely on in-house IT?
- Which DAM assets do you really need in your PIM?
- Which PIM data do you really need in your DAM?
- How can you reconcile competing taxonomies and metadata standards?
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