DAM Los Angeles 2024
Personalization and the Role of DAM – Delivering Content Readiness is Key to Success
In the digital era there is an emphasis on the importance of meeting consumers' visual content expectations. It has become even more critical for global companies to satisfy this demand.
Advanced systems, such as Digital Asset Management and Media Asset Management, efficiently organize, store, and distribute digital assets which contribute to streamlined processes, swift access to relevant content, and consistency in brand representation across various channels.
Searchability is at the core of consumer engagement. There is a growing demand for personalized content. Content systems must be ready for full personalization.
Liana Cave, Senior Director, Content Orchestration at Hilton will cover how DAM systems power new applications by segmenting and managing assets based on customer preferences.
Speaker
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