DAM Los Angeles 2024

The Art and Practice of Managing Digital Media

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Jennifer Cook

Vice President, Marketing, Consumer Markets Division

Pacific Life

Jennifer brought her experience and insights to Pacific Life in 2011. In her current role as vice president of marketing, she leads the Consumer Markets Division’s innovative marketing team, which includes Product Marketing, Digital and Print Marketing, Marketing Analytics, Creative Services, and Marketing Operations for life insurance and annuities. She is ultimately responsible for the development and execution of integrated marketing strategies designed to bring advisors through the sales funnel, enabling them to offer Pacific Life’s financial strategies to their clients.
With over 25 years in the financial services industry, Jennifer has held leadership roles in marketing and product development with several major insurers, including MetLife and Jackson National Life and served as vice president of marketing for a regional bank. A New York native, she moved to California to attend UCLA and ended up making the Golden State her permanent home. She enjoys spontaneous, virtual dance parties with her team, hiking, and skiing. Jennifer currently resides with her son in Huntington Beach, California.

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