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DAM Los Angeles 2024

The Art and Practice of Managing Digital Media

John Florance

Senior Director of Content Strategies

Risetime

John is the Senior Director of Content Strategies at Risetime, a consulting firm in digital asset management and content operations. He has 30 years of experience, starting initially in publishing, then eventually shifting to digital asset management (DAM), which he now considers his main platform for digital workflows. He specializes in designing digital workflows and revitalizing underperforming DAMs.

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