DAM Los Angeles 2024

The Art and Practice of Managing Digital Media

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Ashley Hufford

Manager, Digital Assets

Seattle Kraken

Ashley oversees the fast-paced landscape of sports media asset management for the NHL’s 32nd team, ensuring that video content is tagged, readily accessible, and preserved for the enjoyment of future fans. She also gets the unique opportunity to brag to her friends about being a hockey librarian.

Ashley is an experienced media manager, metadata expert, and chaos wrangler with over seven years in the digital asset management industry. She is passionate about creative problem solving, process management, and bridging the gaps between people, technology, and information management.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

HS DAM shows never disappoint, always the best way to keep current with industry trends!

James Word
Bluescape

HSEvents is the hub of conversation for the DAM industry provoking great conversations and relationships that help support the critical work we all do preserving invaluable media collections.

Clayton Condit
Aldis