DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Taxonomy and Advanced Metadata for DAM

Wednesday March 22, 2:00 PM - 5:00 PM

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets. Led by a master practitioner, this tutorial will address how to manage and improve metadata schemas, establish content policies and digital asset governance using taxonomies and metadata and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of DAM systems should consider this session essential to a career in DAM.

Tutorial content includes:

  1. Taxonomy Exercise
  2. Metadata Maturity Model
  3. Taxonomy Concepts and Terminology
  4. Taxonomy & Information Management
  5. Taxonomy Benefits
  6. Taxonomy & Search
  7. Taxonomy - Design Process (How To)
  8. Governance
  9. Taxonomy Best Practices


Tutorial Leader

John Horodyski

John Horodyski is an Executive Director with Salt Flats with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. ​John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.



"These tutorials can really help us move from launch to a standard operating model"
Lisa Grimm, GSK

"HS DAM tutorials allowed me to walk away with practical and applicable solutions for our metadata practice."
Caitlin Grzybala, Harvard Business Publishing

"The session was enormously helpful not just in terms of taxonomy and metadata but in regard to helping me think through the entire DAM acquisition process."
Angela Glass, Related Companies

"John did an amazing job of making the six hours of metadata and taxonomy fly by. Incredibly engaging."
Sara Sarow, Promega

"Demystified DAM & Taxonomy"
Jaime Taylor, Capstone Publishing

"Essential in building your DAM, young or old."
Frank DeCarlo, RPR Graphics