DAM Los Angeles 2023
Yes MAM – Why it was Essential to Put in Place a Media Asset Management (MAM) Solution During a Time of Great Change
For performing arts organizations, to be adapt at ‘the pivot’ is key to survival. Reaching audiences with new media strategies was essentially during the pandemic.
Remembering what we learned and enhancing our ability to pivot are vital ingredients for sustained, future success.
The Los Angeles Philharmonic (LA Phil) produced new recorded concerts and prioritized free access to content ‘when the world stayed home’. What the LA Phil learned was that a refreshed digital media strategy – bringing the stage to the screen – was necessary – it is now the norm.
The results paid off. New cameras and capture systems are now being installed at every venue. The media in their DAMS never stops growing. And to manage the multiple media projects, the LA Phil has a new MAM system - being built with the existing DAMS.
To pivot and to be agile have been the big lessons for the organization. In this session, we’ll hear from Meredith Reese, Senior DAM and Information Technology Manager, LA Phil, on her first-hand experience of:
- How best to capture large video files
- Solving sluggish uploads
- Using and developing AI powered tools
- Supporting remote post-production
- Writing new watertight policies
Meredith will share both the challenges of managing such a big change and what’s next on the LA Phil’s DAM roadmap.
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