This presentation offers an overview of trends in retail space with a focus on using Digital Asset Management as part of your go-to-market strategy to help your organization weather disruption effectively.
Highlights include:
- Identifying new and evolving downstream integrations in a responsive manner to changing customer-facing conditions.
- Building a robust knowledge management practice to ensure your team is always current on strategies, requirements, and workflows at any point in your organization's content life-cycle.
- Aggregating interaction history, product analytics, and automation to deliver personalization-at-scale.
