DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

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TechLab: How Lucid Motors Drives Multi-Channel Customer Experiences with their DAM

March 23, 11:20 AM PDT

As organizations look more closely at costs and efficiency, the flow of assets to customer touchpoints gets more scrutiny. Building a unified approach to engaging customers across channels is something Lucid Motors continuously invests in, starting with their DAM system of record that distributes assets out to everywhere from e-commerce and social media to in-store experiences with their product. Join Cory and Brian to learn more on how Lucid has built this approach.

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Albert Einstein College of Medicine