DAM Los Angeles 2023
TechLab: Improve Customer Experience With a 360-degree View of Product Content
Consumers feel most confident in their purchasing decisions when they have access to various types of product content — both emotionally-driven visual assets as well as objective information. Delivering this kind of experience requires the right integrated tools. Businesses that are able to break down technology silos and create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
In this session you’ll learn:
• How to use digital asset management (DAM) to create a 360-degree view of product content
• How to distribute product content to the right channels and audiences
• How maturity models can help you chart your path towards being a highly-effective content operation
Speaker
What others say
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
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